$('#up').cycle({
    fx:    'curtainX',
    sync:  false,
    delay: 10
 });

$('#up2').cycle({
    fx:    'curtainX',
    sync:  false,
    delay: 1000
 });

$('#up3').cycle({
    fx:    'curtainX',
    sync:  false,
    delay: 2000
 });